The Summer You Called

Lookbook
Written By Yewande Konigbagbe

A call to pursue and enact the power of leisure.

No doubt that summer beckons us to the outdoors and for us at ITA, this call has been toward a familiar yet inexplicable thread. Not just to enjoy the city - standard pursuits but a call to to slow down and to truly take it all in. There has been something pulling us back to our communities, to our heritage, to the earth. An invitation to connect with more meaning and intention with the outdoors and each other.

For our latest campaign, we journey into the pursuit of leisure that starts right where we are - our home, our local park or the closest beach. Escape awaits as we return to joy, to nature, to wellness, to freshness and to immaculate concentration of mind.

New Products Featured:

  • Our new Adire-inspired beach umbrella. A textile design that reflects the resist-dyeing cloth techniques, mastered by the Yoruba women of Southwestern Nigeria – an artful and elevated display.

  • The lightweight and water resistant Outdoor Sheet that bears a fascinating combination of traditional African symbols, paying home to elements that capture the essence of the culture.

  • Our delightful Ayo game. This masterful game of sow and capture is set in our handmade mahogany board, hinged with brass finishes to securely house all game pieces.